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Both Blogger, the software he helped develop for blogging, and Twitter diverged from what their start-ups were actually supposed to be doing, and Twitter in particular involved a lot of well-chronicled drama among the four founders. If his vision was clear - get rid of the gatekeepers and let people talk - the road was not. No farmer’s kid need ever be lonely again.Īfter a detour or two, Mr. One story was about a retired Army colonel named Dave Hughes who wanted to hook up all 5.5 billion brains on the planet. It was the second issue of Wired, a publication dedicated to the geek gospel that a new world was dawning. In 1993, a chance encounter with a new magazine at the mall in Grand Island, Neb., seemed to seal his destiny. But Medium, which began out of step with nearly all other media, now seems to inhabit a different universe. Williams’s track record and the site’s ease of use. “The words are central.”Įarly chatter was enthusiastic, based on Mr. Williams called Medium at its public debut in 2012. “A beautiful space for reading and writing - and little else,” Mr. Medium is supposed to be social and collaborative without rewarding the smash-ups. Its ambition: define a new model for media in a world struggling under the weight of fake or worthless content.
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Williams has been refining a communications platform called Medium. Twitter already feels like that.įor five years, Mr. Maybe it will be all car crashes, all the time.
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If he and others can’t find a path forward, if they can’t solve what he calls “the architecture of content creation, distribution and monetization on the internet,” there are unsettling implications for the future of news and ideas. Williams isn’t the only one trying to fix this mess, of course. “If I learn that every time I drive down this road I’m going to see more and more car crashes,” he says, “I’m going to take a different road.”īut a new road may have other problems.